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Twice a month, we’ll deliver new insights from our Industrial Marketing Strategy Learning Center straight to your inbox. All of the articles, videos, guides and tools we publish are designed to help manufacturers identify, attract, engage and drive sales with ideal-fit customers.

Areas of focus include:

• Targeting your ideal customers and the individuals that form their “buying committees”
• Generating targeted website traffic through content and SEO
• Converting that traffic into sales-qualified leads
• Aligning your Marketing and Sales teams into one cohesive business development unit
• Measuring marketing’s impact on revenue and profitability