Who we help and how

We help B2B companies in the manufacturing ecosystem grow through revenue-focused marketing programs.

Our clients include engineering-heavy OEMs, custom machine builders, contract manufacturers, robotics systems integrators and industry 4.0 tech companies. Here’s what our ideal client looks like.

Manufacturers seek our expertise when they’re:

Lacking awareness among ideal future customers
Not consistently filling their pipelines with sales-qualified opportunities
Still relying on trade shows and referrals to drive business
Unable to connect the dots between their marketing spend and real business outcomes
Missing cross-selling opportunities with existing customers
Struggling with an outdated hiring process that doesn’t attract or retain top talent

How we help solve those problems

We implement our services within an intentionally designed and chronological, four-step framework, as follows:

Road Map: Strategy and tactical plan to get from point A to point B
Go-to-Market Messaging Strategy: Customer interviews, written positioning language, documented content plan and campaign map
Essential Content: Most critical base of product/service, blog, video, case study, landing page and/or other content for use in campaigns
Campaigns: Ongoing campaign launch, management and reporting to both capture existing demand and create new demand

Learn more about this framework and how our process works.

For our clients who need help with modernizing their hiring process, we have a special engagement called the Hiring & Retention Road Map.

Three things make us different

Industrial is our niche

We work with midsized B2B American manufacturing companies ($10M to $200M) selling complex products or services in long, consultative sales cycles.

We’ve written a new industrial marketing playbook

Instead of helping clients with trade shows and sales collateral, we’ve designed a measurable marketing framework that generates revenue.

Marketing-sourced pipeline is our success metric

We use KPIs like rankings, traffic and leads only as signals to guide us to that outcome.

How we price our services

We always start in the same place:

Let’s identify together what business outcomes you need to achieve and by when. Then let’s reverse engineer the marketing program to get you there.

Those outcomes, the most effective paths to achieving them and the effort required to do so can vary widely from one organization to the next.

But for context, most of our clients spend somewhere in the range of $150K to $300K per year total (including our agency fees and media) if we’re designing and implementing a full-scale program for them.

For some clients who have internal marketing teams, we may limit our role to coaching/consulting. We’ll help you design the strategy and action plan, and then be by your side while you implement. In these scenarios, because you’ll do the hard work under our guidance, our fees will be lower.

Learn more about our methodology and pricing for a typical client engagement here.