Industrial Marketing Strategy Learning Center

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article

18 ways to do a better manufacturing webinar

on March 29, 2021

Stale lectures by faceless presenters, boring you to death with bullet points of technical mumbo jumbo. Here's how to break that mold and do webinars right.

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podcast

PODCAST: Creating a Well-Designed Sales Playbook w/ Kevin Roach

by Joe Sullivan

on March 26, 2021

Kevin Roach, President of packaging machinery manufacturer Harpak Ulma, talks about why manufacturers need a defined, consistently executed sales process.

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podcast

PODCAST: The Brightest Generation: New Leadership in Manufacturing w/ Paul Brauss

by Joe Sullivan

on March 22, 2021

Paul Brauss, Principal of Paul Brauss Consulting, talks about listening to our employees (particularly the younger generation) and letting their voices be heard.

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podcast

PODCAST: Building Trust Through Webinars w/ Matt Sciannella

by Joe Sullivan

on March 15, 2021

Our own Matt Sciannella walks through an arsenal of tactical advice to make your webinars exponentially more compelling than those of your competitors.

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podcast

PODCAST: Not By Accident: Risk Management for Manufacturing Executives w/ Van Carlson

by Joe Sullivan

on March 8, 2021

Van Carlson, Founder and CEO of Strategic Risk Alternatives, talks about risk management for manufacturers as we venture toward a post-COVID environment.

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podcast

PODCAST: Thinking like a Marketer: Reframing the Sales Mindset w/ Chris Luecke

by Joe Sullivan

on March 1, 2021

Chris Luecke, creator of Manufacturing Happy Hour, talks about how manufacturers can charge forward with a new marketing playbook in the absence of trade shows.

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article

The power of customer interviews (and how to conduct them)

by Joe Sullivan

on February 22, 2021

Too often we make assumptions about what our customers & prospects care about: Their problems & goals. The questions they need answered. Let's do this instead.

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podcast

PODCAST: The Organizational Impact of EOS (Entrepreneurial Operating System) w/ Luke and Joel Wittenbraker

by Joe Sullivan

on February 19, 2021

Joel and Luke Wittenbraker of Mactech break down the six components of EOS – a system for running your business, based on the book Traction by Gino Wickman.

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podcast

PODCAST: Human Input in a Data-Driven World w/ Martin Cloak‪e‬

by Joe Sullivan

on February 15, 2021

Martin Cloake, CEO of Raven.ai, talks about finding the right balance between data interpretation and human insight in your manufacturing operations.

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podcast

PODCAST: Breaking the Stigma on Podcasting w/ James Carbar‪y‬

by Joe Sullivan

on February 8, 2021

James Carbary, author of Content Based Networking, talks about using the podcasting medium to reverse engineer relationships with the people you want to reach.

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Industrial marketing learning center

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