Industrial Marketing Strategy Learning Center

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article

Actually, podcasting IS for manufacturers

by Joe Sullivan

on February 4, 2021

Here are six reasons why this exploding medium is perfect for manufacturing organizations (and a podcast episode about, well, podcasting to back it up)

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podcast

PODCAST: How to Solve the Manufacturing Recruitment Puzzle w/ Patrick O’Rahilly

by Joe Sullivan

on February 1, 2021

Patrick O'Rahilly, Founder of FactoryFix, talks about recruiting and hiring mistakes manufacturers make today and the future of hiring in the industrial sector.

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podcast

PODCAST: Giving Your B2B Customer a B2C Buying Experience w/ Sultana Mangal and Annie Dohl‪e

by Joe Sullivan

on January 25, 2021

Sultana Mangal and Annie Dohle, both Account Executives at Gorilla 76, discuss how every touch point is an opportunity to create customer loyalty.

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podcast

PODCAST: Fill Your Sales Funnel in 2021 w/ Joe Sulliva‪n

by Joe Sullivan

on January 18, 2021

Our own Joe Sullivan walks through a three-step plan for filling your sales funnel in 2021 – another year where trade shows and travel remain largely sidelined.

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podcast

PODCAST: Industry 4.0 is now Industry 4.5 w/ Justin Goldston

by Joe Sullivan

on January 11, 2021

Justin Goldston, PhD, Professor of Project and Supply Chain Management at Penn State University, talks about the emergence of AI in manufacturing.

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podcast

PODCAST: Why Voice of Customer is Essential in Marketing w/ Dave Loomis

by Joe Sullivan

on January 4, 2021

Dave Loomis, President of Loomis Marketing, teaches how to unearth meaningful customer insights (Voice of Customer) through a specific and intentional process.

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podcast

PODCAST: Mitigating Risk Through Smart Procurement w/ Aaron Brimer

by Joe Sullivan

on December 28, 2020

Aaron Brimer of The Manufacturing Procurement Guy podcast, talks about second sourcing, inventory management, negotiation and what matters on the buyer's end.

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article

The power of video for manufacturing brands

by Sultana Mangal

on December 21, 2020

Video can do a better job at conveying your brand’s story than written content can in some instances.

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article

The 3-step manufacturing marketing framework for 2022

by Joe Sullivan

on December 20, 2020

Here's an actionable and easy-to-digest plan manufacturers can use to build pipeline through marketing in 2022.

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podcast

PODCAST: Expanding Into International Markets w/ Ashley Madray

by Joe Sullivan

on December 17, 2020

Ashley Madray, Owner of Gas Innovations, tells the story of taking his business international, and highlights key challenges he overcame along the way.

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Industrial marketing learning center

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