Industrial Marketing Strategy Learning Center

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video

5 ways manufacturers can engage an audience through video

by Joe Sullivan

on October 19, 2020

From product videos to training modules to webinars to guest appearances on manufacturing shows, here are tangible examples to get you thinking.

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podcast

PODCAST: Make It Right: Growth and Stability in Manufacturing Companies w/ Kevin Snook

by Joe Sullivan

on October 16, 2020

Kevin Snook, CEO of Saxagon and LUCIDi4 and author of the Amazon bestseller Make It Right, breaks down his process (ALIGN) for leading a manufacturing company.

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podcast

PODCAST: Start With the Problem, Not the Technology w/ Jonathon Hensley

by Joe Sullivan

on October 12, 2020

Jonathon Hensley, CEO & Chief Creative Officer Emerge Interactive, talks about enhancing customer experience through digital products and centralized data.

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podcast

PODCAST: How to Sell Your Industrial Business w/ Nick Jackson

by Joe Sullivan

on October 5, 2020

Nick Jackson, Principal of private equity firm The Mendota Group, breaks down options for selling a manufacturing business (and how to prepare well in advance).

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podcast

PODCAST: 3 Things Manufacturers Can Do In The Absence of Trade Shows w/ Joe Sullivan

by Joe Sullivan

on September 28, 2020

In this episode, our Thinker & Founder Joe Sullivan introduces three ways to pivot on the marketing front while access to in-person events remains limited.

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podcast

PODCAST: Doing the Dirty Work: How to Find Qualified, Consistent Labor w/ Gary Konarska

by Joe Sullivan

on September 21, 2020

Gary Konarska, Executive Director & CEO at American Welding Society, talks about the skilled labor gap and how manufacturers can attract & retain great workers.

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article

Buyer personas for manufacturers: Are they just fluff?

by Joe Sullivan

on September 18, 2020

I’ve long been an advocate for persona documentation. But lately, I've heard more and more marketers saying "Don't waste your time". I disagree. And here's why.

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podcast

PODCAST: I Need What’s In Your Brain: Extracting Expert Knowledge for Content Marketing w/ Toby Wall

by Joe Sullivan

on September 14, 2020

Toby Wall, Thinker & Senior Writer at Gorilla 76, explains why the knowledge of your company's experts is essential for great content (and how to extract it).

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article

6 tips to prevent Google Ads disasters

by Julian Schaaf

on September 7, 2020

Here are six lessons we learned from bombing on Google Ads in the industrial space. They will help you turn your campaigns into a profitable revenue generator.

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podcast

PODCAST: Be Careful With the Internet: How B2B Inbound Marketing Exploded w/ Brian Signorelli

by Joe Sullivan

on August 31, 2020

Brian Signorelli, Senior Director of Sales at Hubspot, talks about the rise of inbound marketing over the past decade, why it happened and how to do it right.

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