Industrial Marketing Strategy Learning Center

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podcast

PODCAST: Right People, Right Companies: How to Launch ABM as a Manufacturer w/ Sangram Vajre

by Joe Sullivan

on August 27, 2020

Sangram Vajre, Co-founder Terminus and author of ABM is B2B, breaks down Account-Based Marketing and how it can be applied for manufacturers.

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podcast

PODCAST: Finding the Fit: How the Seller and Buyer Can Work Together so Everyone Wins w/ Ian Altman

by Joe Sullivan

on August 24, 2020

Ian Altman, co-author of Same Side Selling, talks about how B2B sales should be more like fitting puzzle pieces together than a battle between buyer and seller.

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article

“Be painfully specific” and 4 other tidbits of writing advice for manufacturers

by Grace Wright

on August 17, 2020

Writing mediocre copy hard enough — but writing copy that actually resonates with your audience requires some serious sleeves-rolled-up work. These tips should help.

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podcast

PODCAST: The 7 Core Elements of an Industrial Marketing Strategy With Joe Sullivan

by Joe Sullivan

on August 14, 2020

Our own Joe Sullivan delivers a solocast about the seven things that need to be present, optimized and working in sync in a manufacturer's marketing strategy.

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podcast

PODCAST: The Robots Are (Not) Coming: How Wearable Technology Augments But Doesn’t Replace Human Labor w/ Tracy Hansen

by Joe Sullivan

on August 10, 2020

Tracy Hansen, President of North America and Global CMO for ProGlove dives into the role of technology alongside (rather than in place of) human labor.

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podcast

PODCAST: How to Fix a Factory: Influencing the Direction of Your Company w/ Rob Tracy

by Joe Sullivan

on August 3, 2020

Rob Tracy, author of How to Fix a Factory, talks about the 10 core operational systems that will drive success in a manufacturing facility.

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article

You do not like anything (or how to give constructive design feedback)

by Randall Zaitz

on July 31, 2020

Learn how to talk about design in a meaningful way when giving feedback to a designer.

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podcast

PODCAST: How to Create Video Marketing that Drives Results in the Industrial Sector w/ Danny Gonzales

by Joe Sullivan

on July 27, 2020

Danny Gonzales, CEO of Industrial Sage and Optimum Productions, talks about the shift toward video in manufacturing content consumption (and what you can do).

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article

Why and when you should write emotional content

by Toby Wall

on July 20, 2020

Everything we read makes us think. Some of what we read makes us feel. Read why and when your marketing team should create emotional content—and how to make it hit its mark.

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podcast

PODCAST: Stop Giving Away Engineering and Consulting Services for Free With Joe Sullivan

by Joe Sullivan

on July 17, 2020

Our own Joe Sullivan delivers a solocast about how to get paid for the consulting or engineering work you're used to giving away for free – just to win the job.

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Industrial marketing learning center

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