Industrial Marketing Strategy Learning Center

Nick Goellner, Sales & Marketing Director at AME and Managing Director of Making Chips reveals the most effective form of content he's seen in manufacturing.

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article

How to get (some) bang for your buck advertising with trade publications

by Joe Sullivan

on June 29, 2020

Trade pubs. They're part of our lives. But maybe we're not harnessing their value the right way. Here's a unique idea from guest contributor Matt Sciannella.

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podcast

PODCAST: Introducing The Manufacturing Executive Show

by Joe Sullivan

on June 25, 2020

On this weekly show, we'll interview manufacturing leaders and sales/marketing experts to explore actionable strategies that are driving midsized mfgs forward.

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article

How to run a content strategy workshop

by Joe Sullivan

on June 22, 2020

In this video-based post, you'll learn our exact process for generating content ideas with manufacturing organizations. And I'll leave you with a tool to help.

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article

How keyword research can elevate your website content

by Lara Beers

on June 15, 2020

You need content on your website that answers the questions your prospective customers have. Read this to learn how to figure out what they are asking.

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article

How to write an effective prospecting email

by Joe Sullivan

on June 8, 2020

Most outbound emails are self-centered sales pitches that just get deleted. Here's how to craft an email that will get opened, create value and generate replies.

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article

How to optimize for branded search and own your online reputation

by Josh Coursey

on June 1, 2020

Managing your online reputation is an ongoing process but taking the time to tackle some of these items is an excellent place to start.

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Industrial marketing learning center

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