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article
Demand generation for manufacturers: The art of attracting more leads
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What is demand generation and why does it matter for manufacturers? Learn how this marketing strategy can help attract more leads for your business.
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article
The importance of ethical B2B marketing
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The Gorilla 76 methodology for ethical marketing that fosters a healthy economy.
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How industrial companies must think about digital marketing in 2023
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You need to consider marketing in the digital world in a new way. Where are my buyers spending time online and what is their intent in those channels?
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Should I hire an agency or an internal marketing team?
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If you’re ready to build out a marketing team in-house, let’s dig into the basics, including title, budget and salary.
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podcast
PODCAST: How to Craft Messaging that Resonates with the Right Customers w/ Joe Sullivan
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Our Cofounder Joe Sullivan talks about focusing on the right customers, uncovering what matters most to the buying committee and crafting messaging that aligns.
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podcast
PODCAST: Back to the Future: The Manufacturing Edition w/ Marty Groover
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Marty Groover, Partner & CTO at C5MI, talks about how serving as a Surface Warfare Officer with the US Navy gave him a glimpse into the future of manufacturing.
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podcast
PODCAST: Empowering Workers and Improving Workflow Through Video Data w/ Dr. Prasad Akella
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Dr. Prasad Akella, Founder and CEO of Drishti, demonstrates how video-based data on manufacturing assembly lines can drive continuous improvement.
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podcast
PODCAST: Connecting Physical and Digital Worlds Through Trade Shows w/ Jake Hall
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Jake Hall, better known as The Manufacturing Millennial, offers his perspective on how to bring your trade show visits to life before and well after the event.
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podcast
PODCAST: Revitalize Manufacturing Through Employee Wellness w/ Jason Azevedo
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Jason Azevedo, Chief Strategy Officer at MRCA, talks about investing in your workforce, automation and how manufacturers can build stronger communities.
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