Industrial Marketing Strategy Learning Center

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video

Ideal customer and buyer persona profiles for manufacturers

by Joe Sullivan

on October 31, 2017

In this screencast video, we'll explore how to define and document your ideal customer both at a company level and individual level.

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article

Why you shouldn’t write a website design RFP

by Joe Sullivan

on October 30, 2017

If you're a B2B company getting ready for a website rebuild, seeking an agency and preparing to issue a website design RFP, read this before you get started.

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article

Designing industrial websites to convert: User flow maps explained

by Randall Zaitz

on October 12, 2017

Earn more conversions by developing intended paths of travel for visitors to your industrial B2B website and then creating content around them accordingly.

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video

Marketing-Sales Alignment for Manufacturers

by Joe Sullivan

on October 3, 2017

In this screencast video, we'll look at why Marketing and Sales departments at manufacturing companies tend to operate in silos and how to get them in sync.

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article

Using guest authorship to educate your audience and become a thought leader

by Toby Wall

on September 8, 2017

Become a thought leader via guest authorship by targeting the right audience and providing content that answers their questions and solves their problems.

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article

The quick 1-2 punch to upgrading your email marketing

by Kathleen Lavallee

on August 30, 2017

From where I’m standing, it seems as though email marketing has been the industrial sector’s unicorn—proven effective but evasive.

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article

We don’t template our marketing plans. Here’s why.

by Tommy O'Shaughnessy

on August 18, 2017

We don't template our marketing plans. Our marketing solutions need to be just as unique as our valued clients.

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article

How does content get us leads?

by Daniel Puma

on August 9, 2017

Great content will generate leads when implemented as part of an overarching inbound marketing strategy.

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article

Why you need to stop spending $5000 a month on industrial journal print ads

by Daniel Puma

on August 9, 2017

Print ads in trade journals are a dated way of reaching potential clients. Instead, turn an advertising expense into a web marketing investment.

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article

How your sales team should be using content in their sales process

by Toby Wall

on July 26, 2017

When sales and marketing teams integrate, big things happen. Here's how sales teams can close more sales by using content produced by their marketing brethren.

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Industrial marketing learning center

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