Industrial Marketing Strategy Learning Center

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article

How to achieve industrial marketing success in 2016

by Joe Sullivan

on January 14, 2016

Those of us who sell our products and services to industrial professionals MUST begin shifting our marketing spend online in 2016. Here's why.

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5 B2B Marketing tactics to rethink for 2016

by Masha Popelyukhina

on December 22, 2015

Before we rush out the door for our holiday plans it might be worth reviewing 2015 and rethinking some outdated marketing tactics.

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There’s no killer content without killer strategy

by Alex Sagi

on December 22, 2015

Are you hard at work publishing content that doesn't drive traffic or leads? We show you how to position and structure content to achieve marketing goals.

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Industrial marketing trends in 2016

by Jon Franko

on December 16, 2015

Some interesting data from the 2015 ISH Engineering360 Research Report about expected industrial marketing trends in 2016.

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The importance of B2B writing that informs

by Kyle Fiehler

on November 19, 2015

David Ogilvy was onto something. His copy-heavy ads read like precursors to the days of blogs and white papers. And B2B writing should take something from that.

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case study

Website visitors converted into real sales leads for leading flooring contractor

by Gorilla Admin

on November 4, 2015

Website traffic is good. Website traffic that turns into real sales leads is great. This case study examines just that.

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Industrial inbound marketing: A case for Hubspot

by Jon Franko

on October 13, 2015

It's hard to argue with numbers and this blog post presents exactly that. Cold, hard numbers detailing the success our clients are seeing with the help of Hubspot.

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5 things I learned from ICUEE

by Alex Sagi

on October 6, 2015

ICUEE is one of the largest events in the construction industry. From the latest equipment to intense booth competition, it had a bit of everything.

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Industrial marketing vs. consumer marketing

by Joe Sullivan

on September 29, 2015

Industrial marketing is very different than consumer marketing. From relationships to long sales cycle to the decision-making chain, this article explains why.

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What I learned about B2B marketing at Inbound 2015

by Jon Franko

on September 25, 2015

I recently returned from Hubspot's Inbound 2015 marketing conference. As a B2B marketer, I learned a lot. Here's a bit of what I brought home.

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Industrial marketing learning center

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