Industrial Marketing Strategy Learning Center

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Why you can trust a content marketing agency to write highly technical content

by Alex Sagi

on September 4, 2015

No more fluff. The modern agency copywriter is a hard-nosed, research-oriented brand journalist. Here's why he (or she) will deliver marketing results.

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How to follow up with B2B inbound leads

by Joe Sullivan

on August 28, 2015

A successful follow-up plan with B2B inbound leads requires persistence, sincerity and added value for your lead. This article helps you put it all together.

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3 reasons to hire out your industrial content marketing

by Jon Franko

on August 21, 2015

Here are three reasons why hiring out your content marketing is better than handling it in-house.

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Why inbound lead generation beats cold calling

by Joe Sullivan

on August 11, 2015

Inbound leads are often more ready to buy, more receptive to your call and more qualified than leads on a cold calling list. This article explores why.

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Translating consultative sales to consultative marketing

by Joe Sullivan

on July 24, 2015

Before you sell to a prospect, you help him solve a business problem. In doing so, you earn his trust. So why would your marketing approach be any different?

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case study

Inbound marketing immediately delivers new leads for geotechnical contractor

by Gorilla Admin

on June 16, 2015

A geotechnical contractor questioned whether its traditional marketing spend was working. Investing in inbound marketing yielded immediate results.

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Niche marketing: your customers really are looking for you on Google

by Alex Sagi

on January 22, 2015

Are you trying to move the needle in your niche B2B marketing efforts? SEO and Inbound Marketing can generate leads for your B2B company. I'll prove it.

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Using real marketing numbers to meet your revenue growth target

by Joe Sullivan

on December 5, 2014

This article will show you how to meet your company's revenue growth target by understanding the volume of website traffic and qualified leads you'll need.

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