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A manufacturing marketing plan for generating leads quickly
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This article outlines a manufacturing marketing plan that will help you start generating leads quickly.
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Two ways your B2B website homepage can drive more leads
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Here are two simple ways you can drive more leads with your B2B website's homepage.
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Why your old, crusty, dated B2B website DOESN’T need a redesign
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A B2B website redesign is a big investment. Don't make it yet. Start by generating qualified traffic, leads and customers. Produce revenue, then build the site.
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The convergence of industrial sales and industrial marketing
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Industrial sales and marketing teams often find themselves at odds with one another. Here are a few ways they can operate in harmony to achieve business growth.
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How to create targeted buyer personas
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Your customers are real people – not faceless companies. Develop targeted buyer personas to understand their needs and segment them accordingly.
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case study
Case study: Lead nurturing helps design-builder win multimillion-dollar job
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Design-builder The Korte Company used email lead nurturing in their construction marketing plan to help convert a strong lead into a new customer.
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case study
Industrial painter grows website traffic and online leads
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Learn how industrial painting company Thomas Industrial Coatings grew traffic by over 60 percent and developed a strategy for generating online leads.
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3 reasons to hire an outside B2B marketing consultant
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A outside B2B marketing consultant is the perfect complement to an internal Marketing Manager. This article explains why.
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case study
Online lead generation strategy helps software company grow business
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Learn how industrial job site software developer TruQC developed and implemented a successful lead generation strategy through their website.
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Generate better construction leads with these 3 types of website content
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The long construction buying process involves lots of information gathering. These three types of content that will earn trust among your construction leads.
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