Industrial Marketing Strategy Learning Center

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article

5 reasons marketing results require time and patience

by Joe Sullivan

on May 24, 2022

In this article, we'll start by defining what marketing "results" should mean in the first place. And we'll show you why they take time to materialize.

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article

What is in a voice: Consistent, distinct brand design

by Allen Fennewald

on May 19, 2022

Create an instantly recognizable brand style in your design.

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podcast

PODCAST: 100 Weeks of Podcasting: The Business Impact w/ Joe Sullivan

by Joe Sullivan

on May 19, 2022

Joe Sullivan, Thinker & Founder at Gorilla 76, breaks down six ways that 100 straight weeks of publishing a podcast have changed our business for the better.

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podcast

PODCAST: Changing Lives While Growing Profits by Hiring Disabled Workers w/ Tony Lopez

by Joe Sullivan

on April 19, 2022

Tony Lopez, VP, Manufacturing & Logistics at Pride Industries, talks about how to employ workers with disabilities without sacrificing business excellence.

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article

What is in a voice: Create a consistent company voice in videos

by Allen Fennewald

on April 8, 2022

Create relatable brand films and other video content that make a lasting impression on your audience.

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podcast

PODCAST: The Intersection of Engineering and Content Marketing w/ Chris Grainger

by Joe Sullivan

on March 29, 2022

Chris Grainger, Engineering and Services Manager at EECO, explains how to engage your engineers and technical professionals in expert content creation.

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podcast

PODCAST: Why Influence Matters In Manufacturing w/ Eddie Saunders

by Joe Sullivan

on March 22, 2022

Eddie Saunders, Demand Generation specialist at Flex Machine Tools, talks about how to access your audience through influencers and strategic partnerships.

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article

What is in a voice: Share your teams’ real voices

by Allen Fennewald

on March 21, 2022

Build your brand by featuring the real voices of leaders and team members to exhibit the company mission, values and culture.

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podcast

PODCAST: Why Sticky Notes and Spreadsheets are not a CRM

by Joe Sullivan

on March 16, 2022

Ron Pretzie and Andy Keehn of Prolifiq join David Sheer, former CEO of The Steel Supply Company, to make a case for digitizing customer records in a true CRM.

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podcast

PODCAST: Strategic Sourcing During Volatile Times w/ Jim Pratt

by Joe Sullivan

on March 9, 2022

Jim Pratt, Co-Founder and Managing Partner at Forsyth Advisors, talks about where we are in the supply chain crisis, what the outlook is and what we can learn.

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Industrial marketing learning center

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