Industrial Marketing Strategy Learning Center

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podcast

PODCAST: Measuring Marketing Success in Manufacturing w/ Joe Sullivan

by Joe Sullivan

on May 24, 2021

Our own Thinker & Founder Joe Sullivan talks about why most manufacturers are measuring the wrong things on the marketing front (and what to measure instead).

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podcast

PODCAST: Working On the Business, Not In the Business w/ Paul Van Metre

by Joe Sullivan

on May 17, 2021

Paul Van Metre, Co-Founder of ProShop ERP, talks about the power of process to scale and grow your manufacturing business.

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article

How commanding the sales CRM unlocks your marketing strategy

by Matthew Sciannella

on May 14, 2021

We'll look closely at marketing's role inside the sales CRM on three fronts: 1) Conversion paths 2) Reporting and dashboards and 3) Sales opportunity mechanics.

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podcast

PODCAST: Options for Ownership Transitions in Manufacturing w/ Chris Redmond

by Joe Sullivan

on May 11, 2021

Chris Redmond, Senior Vice President at Capital For Business, talks about different approaches to private equity investments and how to prepare your business.

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podcast

PODCAST: Custom Machine Vision & Robotics Solutions w/ Jonathan Berte

by Joe Sullivan

on May 3, 2021

Jonathan Berte, Founder and CEO at Robovision, talks about how the vision component of AI is changing the robotics landscape.

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podcast

PODCAST: Building a Manufacturing Community Online w/ Sam Gupta

by Joe Sullivan

on April 26, 2021

Sam Gupta, Host and Founder at WBSRocks, defines "community", digitally speaking, and talks about how to build a manufacturing community online.

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article

What is in a voice: What ‘voice’ means and why companies care

by Allen Fennewald

on April 22, 2021

Build unique connections with customers by developing a distinct voice that fosters emotional incentives to buy products and services.

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podcast

PODCAST: Timeless Sales Principles and Fundamentals w/ Mike Weinberg

by Joe Sullivan

on April 19, 2021

Mike Weinberg, author of three Amazon #1 bestselling sales books, breaks down the fundamentals of sales and why we stop obsessing over shiny new technology.

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podcast

PODCAST: Amplifiers of the workforce: The future of robots in manufacturing w/ Ryan Lillibridge

by Joe Sullivan

on April 12, 2021

Ryan Lillibridge, Director of Business Development at Mission Design & Automation, talks about where robots are headed and why they're not coming for your job.

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podcast

PODCAST: Leading by Listening w/ Joe Molesky

by Joe Sullivan

on April 5, 2021

Joe Molesky, VP of Operations at MultiSource Manufacturing, talks about people-first leadership, brought to life through a story that's fueled his career.

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Industrial marketing learning center

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