Industrial Marketing Strategy Learning Center

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Manufacturing marketing: 9 guiding principles [2026 update]

by Joe Sullivan

on August 28, 2026

Marketing works for manufacturers as a connected system that turns the right prospects into buyers. Nine guiding principles, updated for 2026 — including how to use AI as an accelerant.

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The 7 core elements of an industrial marketing strategy [2026 update]

by Joe Sullivan

on August 19, 2026

The seven elements of a manufacturing marketing strategy that works in 2026 – from positioning to AI search visibility to reputation. Updated by Gorilla 76.

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‘Why doesn’t my manufacturing company show up in ChatGPT answers?’

by Grace Wright

on August 7, 2026

Ranking on Google doesn't put you in ChatGPT's answers. The four causes we found in 11 manufacturer audits, ranked by how often each one was true.

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AI search engine optimization (SEO/GEO/AEO) for manufacturers: how buyers find suppliers now

by Grace Wright

on August 5, 2026

Your buyers now ask ChatGPT for supplier shortlists before they search Google. We audited 11 industrial companies to see what AI assistants actually find.

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