The Manufacturing Executive Joe Sullivan

The Manufacturing Executive: Episode 30

Listen to this episode here or on Apple Podcasts, Spotify, Stitcher or Google Podcasts.

powered by Sounder

Episode show notes

In today’s podcast, I break down a simple three-step framework for what a mid-sized B2B manufacturer should be doing to fill the sales funnel in 2021. This year, we still can’t rely on trade shows or other in-person meetings.

Here’s what I recommend you do instead:

  1. Focus on the right people from the right companies
  2. Create amazing content specifically for them
  3. Distribute that content consistently to as many of the right people as possible

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts or Spotify.