The Manufacturing Executive: Episode 23
Listen to this episode here or on Apple Podcasts, Spotify, Stitcher or Google Podcasts.
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Episode show notes
It’s time to face reality about sales channels, technology, and how people buy.
E-commerce is going to dominate sales. Business was moving in that direction pre-COVID, but the pandemic dramatically accelerated those trends.
You can fight this reality, or you can grow with it.
On this episode of the podcast, I talked with Kevin Haar, Chief Operating Officer at Super Bright LEDs, about the transition to e-commerce.
Kevin and I discussed:
- What e-commerce can offer now that it couldn’t in the past
- The impact of online sales in different parts of the organization
- Roadblocks and challenges in e-commerce adoption
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